MARK RAVELING PRESS RELEASE
FOR IMMEDIATE RELEASE
July 7, 2025
Mark Raveling Named Senior Director of College Basketball Division at Elfus Sports Management, LLC (ESM)
The longtime Jordan Brand Sports Marketing Executive brings decades of experience, deep industry knowledge, and powerful relationships to the forefront of an ever-evolving college basketball landscape.
CARLSBAD, CA — Elfus Sports Management, LLC (ESM) proudly announces the addition of Mark Raveling as Senior Director of its College Basketball Division, where he will lead career placements, marketing management, and business development for the firm’s expanding portfolio of college basketball coaches.
A veteran of the sports marketing world with unparalleled access to some of the most influential athletes of our time, Raveling’s journey began alongside basketball greatness. The son of Hall of Fame coach George Raveling, Mark had a front-row seat to the rise of Michael Jordan, becoming a trusted confidante and strategist as MJ built a global empire.
From Directing the renowned Michael Jordan Flight School to shaping athlete strategies at Jordan Brand for NBA stars like Carmelo Anthony, Ray Allen, Jimmy Butler, Blake Griffin and Kawhi Leonard, Raveling has long operated at the intersection of brand, talent, and culture. Most recently, he served as the driving force behind Red Bull’s Basketball Marketing platform, overseeing strategy across the NBA, WNBA, and USA Basketball.
Raveling understands the evolving needs of today’s coaches and brings immediate value to our clients and partners. He will work closely with ESM Founder & CEO Brian Elfus and the broader team to expand the college coaching roster, support career development, and align coaches with meaningful off-court opportunities.
About ESM
Elfus Sports Management. LLC (ESM) is a full-service sports management company based in Carlsbad, CA. ESM’s integrity and unparalleled work ethic allow us to provide clients with exemplary representation from a business-oriented perspective. We specialize in talent recruitment, marketing negotiation, career planning, endorsement and employment contracts, social media management, and philanthropy.
Media Contact:
brian@elfussports.com